Content Management Systems (CMS): business and engineering challenges
1 December 2017, Bangalore
Status: Accepting submissions
About CMS Conf:
Every business is producing content, be it product catalogues on e-commerce websites, user updates and stories on social networking platforms, or news in the form of text and video on media sites. Managing and displaying content is the cornerstone of business and engineering decisions in every domain – not just media.
The core focus of the Content Management Systems (CMS) conf is understanding CMS workflows – why does your workflow necessitate either building a custom CMS or using an existing CMS.
Housed under Meta Refresh, the first edition of CMS conf will cover the following topics:
- Information architecture.
- Engineering challenges involved in displaying video, text and visual content.
- CMS UX.
- CMS as competitive advantage (and how digital media is empowering different businesses).
- SEO optimization.
- CMS and its influence on advertising revenues, subscriptions and monetization.
- CDNs, thread detection and mirroring.
- User stories from journalists, power users and bloggers.
Target audience for CMS conf:
You should attend and speak at the CMS conf if your work involves:
- Creating and managing content:
- Content managers
- Copy editors
- Power users (who regularly post content on LinkedIn, Facebook, Medium and other platforms)
- You run a content business:
- Media houses
- Web publishers
- You design websites:
- Information architects
- Web designers and developers
- Design and development agencies / studios
- If you are in the business of building CMS.
- Non-profits that produce knowledge and publish it online for research, advocacy or outreach.
- Decision-makers in media houses including:
- Business leaders
- E-commerce companies, including:
- Category managers
- Marketing teams
CMS Conf is a single day event with two tracks:
- Business decisions driving content management – why does your workflow necessitate creating custom CMS or using an existing CMS solutions.
- CMS engineering and design challenges.
The conference will feature:
- Short (20 min) and long (45 min) talks.
- Stories from CMS users including power users and bloggers (10-20 mins).
- Off-The-Record (OTR) sessions on focussed topics for participants to share their experiences.
- Networking events including open houses (between August-November), pre- and post-conference dinner (on 1 and 2 Dec).
*The first filter for a proposal is whether the technology or solution that you are referring to is open source or not. Haveing said this, we recognize that your CMS may be closed source. Therefore, the following criteria will apply:
- If the technology or solution is proprietary, and you want to speak about your propritary solution to make a pitch to the audience, you should pick up sponsored session. This involves paying for the speaking slot.
- If the technology or solution is in the process of being open sourced, we will consider the talk only if the solution will be open sourced at least two months before the conference.
- If your CMS is closed source, you should consider proposing a talk explaining why you built your own CMS in the first place; what options did you consider (business-wise and technology-wise) before you made the decision to build your own solution; what is your specific use case that left you without existing options and necessitated you to build your own solution.
The criteria for selecting proposals, in the order of importance, are:
- Key insight or takeaway: what can you share with participants that will help them in their work and in thinking about the problem?
- Structure of the talk and flow of content: a detailed outline helps us understand the focus of the talk, and the clarity of your thought process.
- Ability to communicate succinctly, and how you engage with the audience. You must submit link to a two-minute preview video explaining what your talk is about, and what is the key takeaway for the audience.
No one submits the perfect proposal in the first instance. We therefore encourage you to:
- Submit your proposal early so that we have more time to iterate if the proposal has potential.
- Talk to us on our community Slack channel: https://friends.hasgeek.com if you want to discuss an idea for your proposal, and need help / advice on how to structure it.
Our editorial team also helps potential speakers in honing their speaking skills, fine tuning and rehearsing content at least twice - before the main conference - and sharpening the focus of talks.
How to submit a proposal?
The following guidelines will help you in submitting a proposal:
- Focus on why, not how. Explain to participants why you made a business or engineering decision, or why you chose a particular approach to solving your problem.
- Share as much detail as possible about how you solved the problem. Glossing over details does not help participants grasp real insights.
- Focus on what participants from other domains can learn/abstract from your solution.
- We do not accept how-to talks unless they demonstrate latest technology. If you are demonstrating new tech, show enough to motivate participants to explore the technology later.
- Content that can be read off the internet does not interest us. Our participants are keen to listen to use cases and experience stories that will help them in their practice.
To summarize, we do not accept talks that gloss over details or try to deliver high-level knowledge without covering depth. Talks have to be backed with real insights and experiences for the content to be useful.
Passes and honararium for selected speakers:
Selected speakers get a pass to the conference and networking dinner. We do not provide free passes for speakers’ colleagues and spouses.
We also pay an honararium of Rs. 5,000 to each speaker, at the end of their talk.
Travel grants for outstation speakers:
CMS conf is funded through ticket purchases and sponsorships.
We try to provide full or partial travel grants for at least two international and two domestic speakers.
First preference in awarding grants is given to women speakers, persons of non-binary genders and Africans. If you require a travel grant, indicate this in the field where you add your location.
About the curators of CMS conf:
CMS conf is a community event with crowd sourced content. The curators of this conference are:
1. Souvik Dasgupta: makes websites at Miranj. His likes and dislikes are clearly stated on http://souvikdasgupta.com/
2. Zainab Bawa: bespectacled and spectacular editor-in-chief at HasGeek. Her opinions and inights are public on https://twitter.com/zainabbawa
For more information, contact firstname.lastname@example.org or call 7676332020.
Conference website and tickets upcoming.
Venue: NIMHANS Convention Centre, Dairy Circle, Bangalore